The Pearson Archetypal System

Publications and Survey Instruments
All works are authored or co-authored by Carol S. Pearson, except as noted.

The Hero Within: Six Archetypes We Live By (San Francisco, CA: HarperCollins, 1986, rev. eds. 1989, 1998) provides an introductory look at how archetypal stories affect human and leadership development. Translations are available in English, Danish, Dutch, French, German, Italian, Korean, Polish, Portuguese, Spanish, and Turkish. Available in bookstores or from CAPT.

Awakening the Heroes Within: 12 Archetypes To Help Us Find Ourselves and Transform Our World (San Francisco, CA: HarperCollins, 1991) provides a more advanced model of archetypal human development, which also can form a theoretical base for consideration of the inner side of leadership. Translations are available in Chinese, German, Italian, Japanese, Portuguese, and Spanish. Available in bookstores or from CAPT.

Magic at Work: Camelot, Creative Leadership, and Everyday Miracles, co-author Sharon Seivert, (New York, NY: Doubleday/Currency, 1995) explores leadership lessons from the Arthurian legends. Currently out of print, this important volume is available by contacting drmerkowitz@earthlink.net.

Finding Your Own True North & Helping Others Find Direction in Life by psychologist and coach Dr. Patricia Adson (Type & Archetype Press, 1999) describes how a psychologist used Dr. Pearson’s archetypal theories to help clients find their way to greater health, well-being, and personal fulfillment. To order, contact CAPT.

Depth Coaching: Discovering Archetypes for Empowerment, Growth, and Balance by psychologist and coach Dr. Patricia Adson (Gainesville, FL: Center for Applications of Psychological Type (CAPT), 2004) shows how life and executive coaches can use Dr. Pearson’s work to enhance their coaching effectiveness. To order, contact CAPT.

The Pearson-Marr Archetype Indicator™ (PMAI™) instrument, co-author Hugh Marr, (Gainesville, FL: Center for Applications of Psychological Type (CAPT), 2002) measures archetypes active in individuals. It is designed to help people understand the mythic stories that do, or could, provide a means to success, fulfillment, and clarity of values and purpose. The instrument also is used in leadership development to promote personal mastery and in personal branding to help individuals show up as their best and most authentic selves. To order, contact CAPT.

PMAI™ Manual, co-author Hugh Marr, (Gainesville, FL: Center for Applications of Psychological Type (CAPT), 2004) describes the design and testing of the PMAI™ instrument. To order, contact CAPT.

Introduction to Archetypes, co-author Hugh Marr, (Gainesville, FL: Center for Applications of Psychological Type (CAPT), 2002) provides a concise introduction to the archetypes featured in the PMAI™. To order, contact CAPT.

What Story Are You Living? A Guide to Interpreting Your PMAI™ Instrument Results, co-author Hugh Marr, (Gainesville, FL: Center for Applications of Psychological Type (CAPT), 2006) is a book-length workbook that helps individuals work with their PMAI™ results and coaches, counselors, and psychotherapists who use the instrument with their clients. To order, contact CAPT.

Mapping the Organizational Psyche: A Jungian Theory of Organizational Dynamics and Change, co-author John G. Corlett, (Gainesville, FL: Center for Applications of Psychological Type (CAPT), 2004) walks the reader through basic Jungian concepts that help to decode the mysterious and invisible qualities of an organizational culture, ending with a section that enables the reader to construct a step-by-step map of an organization’s unconscious patterns and habits and then develop action steps to maximize its potential. To order, contact CAPT.

The Kenexa Cultural Insight™ Survey (KCI™), first published as the Organizational and Team Culture Indicator™ (OTCI™) (Gainesville, FL: Center for Applications of Psychological Type (CAPT), 2003; Kenexa, 2008). This instrument, which recently has been translated into a number of languages, provides valuable insight into an organization’s dominant archetypes, its likely blind spots, a comparison of its stated values vs. actual strengths, and its attention to four critical organizational tasks: collective learning, stabilizing, cooperating, and getting results.For more information on the KCI™, contact Kenexa.

Supporting publications include: The OTCI™ Manual: A Guide for Interpreting the Organizational and Team Culture Indicator Instrument (Gainesville, FL: Center for Applications of Psychological Type (CAPT), 2004); Archetypes in Organizational Settings: A Client's Guide to the OTCI™ Professional Report (Gainesville, FL: Center for Applications of Psychological Type (CAPT), 2003); and Understanding Archetypes in Your Organization: An Introduction to the OTCI™ Basic Report (Gainesville, FL: Center for Applications of Psychological Type (CAPT), 2003). To order, contact CAPT.

Invisible Forces II: Harnessing the Power of Archetypes to Improve Your Career & Workplace (Charleston, SC: Type & Archetype Press, 1998) is a companion piece to Awakening the Heroes Within. It includes directions for using the workbook in personal and organizational settings, with a chapter on each of 12 archetypes and questions for individual and group analysis. This workbook is valuable to organizational consultants, counselors, managers, and individuals who want to understand others and fulfill their own greatest potential. To order, contact CAPT.

Maturing the American Dream (Palo Alto, CA: Jossey-Bass, February 2009) is part of a Jossey-Bass/Fetzer Institute pamphlet series called “Deepening the American Dream.” It provides an archetypal analysis of American culture and its temptations and strengths, with guidance for how to bring out the best potential within the country. It demonstrates how the public or brand identity of a country, similar to that of an organization, can affect its destiny—for good or ill. Available free from the Fetzer Institute.

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, co-author Margaret Mark, (New York, NY: McGraw-Hill, 2001, 2002) is a guide for authentic, values-based approaches to identifying the archetypal stories basic to an organization’s culture and for developing a clear internal and external identity that attracts customers/clients/students. It also warns against possession by the archetype and urges vigilance to avoid being drawn into its negative potentials. Translations are available in Chinese, Estonian, Portuguese, and Russian. Available in bookstores or from CAPT.

See description of the Kenexa Cultural Insight™ Survey (KCI™) above.

Your Personal Storybrand: 12 Leadership Styles for Success, Creativity, and Fulfillment by brand strategist/coach Cindy Atlee (publication forthcoming). Using the framework of Carol Pearson’s 12-archetype model for organizational meaning and motivation, this book will help workplace leaders and professionals understand the story-based style that represents their most essential gifts and strengths—and how to use that insight to create a personal brand and communications strategy.