The Pearson Archetypal System

ZilYen - Organizational Branding and Marketing Communications
ZilYen is a full-service branding and marketing communications company that helps clients leverage their unique and powerful brand story into audience engagement and organizational success. After study with Dr. Pearson over the course of ten years, ZilYen has developed a process and methodology that facilitates the capturing of the organization's archetypal personality, purpose, and values—and then translates them into authentic and compelling communications and brand experiences. Focused primarily on organizations seeking to make the world a better place, ZilYen's process and approach are collaborative, making them particularly effective in non-profit and forward-thinking environments. Its services include brand identification, strategic planning, identity and creative development, and brand integration. Organizations that have used ZilYen's archetypal branding include the National Audubon Society, the Campaign for Tobacco-Free Kids, the Barrett Values Centre, and Georgetown University. For more information, visit www.zilyen.com or contact susan@zilyen.com.

Cindy Atlee - Organizational and Personal Branding, Individual and Leadership Development
Cindy Atlee is Partner in the Storybranding Group, a brand and culture strategy firm that helps clients define their stories and give voice to what's best and most engaging about them. Since completing Carol Pearson's postgraduate certification program in Transformational Leadership at Georgetown University in 2003, Cindy has worked extensively with Dr. Pearson's tools. Her firm's archetypally-based "storybranding" process has won multiple awards and been used by such organizations as Kashi, NASA, Volunteers of America, and Procter & Gamble. While much of her work is focused on authentic brand and message development, Cindy also helps clients use archetypal understanding to shape more successful employee engagement and change management initiatives, enhance leadership/professional development and communications effectiveness, and create compelling personal brands. Contact Cindy at cindy.atlee@storybranding.com.

Patricia Adson - Individual Development and Coaching
Dr. Patricia Adson is a licensed psychologist, coach, and author who specializes in the application of Carol Pearson’s work to the fields of psychotherapy and life coaching. She has written two books based on Dr. Pearson’s work, Depth Coaching and Finding Your Own True North, and wrote the “Archetypes in Everyday Life” column for Dr. Pearson’s Personal Mastery Coaching newsletter. Adson is an external mentor coach for the Hudson Institute of Santa Barbara, CA, and a recipient of its Excellence in Coaching Award. She combines Dr. Pearson’s conceptual vocabulary of archetypes and the Hero’s Journey with Hudson’s focus on adult development to coach individuals who want to go beyond performance goals to discover richer and more fulfilling lives. She also provides mentor coaching and small group work with coaches and counselors. Contact Pat at padson@aol.com.

Judy Brown - Leadership Development
Judy Brown is an educator, speaker, poet, and writer whose work revolves around themes of leadership, change, learning, reflection, dialogue, creativity, diversity, and renewal. Dr. Brown teaches leadership for the public good to graduate students in the School of Public Policy at the University of Maryland. Her particular passion is the design and facilitation of innovative executive programs, many of which include segments on "The Leadership Power of Story," informed by Carol Pearson's work on the application of archetypes to organizational life. Currently, she is part of a Fetzer Institute project on leadership for transformation that will culminate in two companion books, one on transformational thinking edited by Dr. Pearson and another on transformational practice edited by Dr. Brown. Contact Judy at judybrown@aol.com.

Margaret Mark - Organizational Branding
Margaret Mark is president of Margaret Mark Strategic Insight (MMSI), a team of brand strategists who leverage the power of meaning and insight to build enduring businesses on both a national and a global level. Applying Carol Pearson's and Margaret's seminal work on creating iconic brands, The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, MMSI helps clients identify their optimal branding platform. The Archetypal Branding system they employ has been proven to enhance marketplace performance for clients such as Cablevision, Comcast, GlaxoSmithKlein, Kraft Foods, and Levi's, creating and leveraging powerful meanings that transcend demographic, lifestyle, and cultural differences. Contact Margaret at margaretmark@mmstrategicinsight.com

Hugh Marr - Individual Development
Hugh Marr is a licensed psychologist, clinician, and trainer who combines Carol Pearson’s archetypal theory with innovative ways of mapping the psyche to help people understand their life stories. He worked with Dr. Pearson to develop and validate the Pearson-Marr Archetype Index™ (PMAI™), and has co-authored three books with her on the PMAI™. Their most recent work together is What Story Are You Living?, a guide to archetypes and the stories they kindle. Contact Hugh at hmarr@erols.com.

Pacifica Graduate Institute - Academic Programs
Pacifica Graduate Institute is an accredited graduate school, located in Santa Barbara, CA, offering master’s and doctoral degree programs framed in the traditions of depth psychology, the larger field that informs the Pearson Archetypal System. Dr. Pearson, who is now Executive Vice President and Provost at Pacifica, joined the institution because of her strong commitment to its mission and to the quality of its faculty and students, who come from all over the world. Pacifica’s current academic programs include Clinical Psychology, Counseling Psychology, Mythology, Engaged Humanities, and Depth Psychology, with specializations in Jungian Studies, Somatics, and Community, Eco-, and Liberation Psychology. A master’s degree program in Leadership and Organizational Development is currently in the design stage. For more information about Pacifica, visit www.pacifica.edu.

CAPT - Publications and Instruments
Founded in 1975 by Isabel Myers and Dr. Mary McCaulley, the Center for Applications of Psychological Type (CAPT) offers publications, assessments, and training workshops that emphasize the positive benefits of personality diversity and development, helping individuals to find greater satisfaction and happiness at home and at work and organizations to foster and enjoy success. As an early supporter of Carol Pearson’s work, CAPT partnered in the development of the Organizational and Team Culture Indicator™ (recently acquired by Kenexa) and is the publisher of the Pearson-Marr Archetype Indicator™ (PMAI™) instrument, as well as its manual and supporting materials: Mapping the Organizational Psyche and What Story Are You Living? To order the PMAI™ instrument or any of these books or other related publications, go to www.capt.org.

Kenexa - Instruments, Internal Branding, and Organizational Management
Kenexa is a global HR technology and consulting firm dedicated to helping companies identify the right individuals and create the right environments to enhance both individual and organizational performance. Since acquiring Carol Pearson’s Organizational and Team Culture Indicator™ (OTCI™) in 2008 and renaming it the Kenexa Cultural Insight™ Survey (KCI™), Kenexa has worked closely with Dr. Pearson to continue to develop the instrument into a powerful tool that companies can use for employment branding, internal communications, and strategic clarity for organizational leadership. Kenexa clients that have employed the KCI include Aetna Insurance, Northern Trust, Goodrich, Cabela’s, and Regeneron Pharmaceuticals, as well as numerous smaller firms. Kenexa also makes the instrument available to professionals trained in its use. Additional professional trainings may be available in the future through Kenexa. The Pacifica Graduate Institute’s forthcoming master’s degree program in Leadership and Organizational Development also will be recognized for certification. For further information, contact Tony Coe at Anthony.Coe@Kenexa.com.

All individuals and consulting companies listed above.

Thea Spero-Shelley – Individual, Leadership, and Organizational Development
Thea Spero-Shelley leads Endoxi Consulting, an organizational and leadership development practice that helps clients create healthy organizations that pay attention to a triple bottom line of People, Planet, and Profits. Since studying with Carol Pearson in the Transformational Leadership Program at Georgetown University, Thea has worked extensively with Dr. Pearson's tools and her conceptual framework of archetypes in the areas of team and leadership development in corporate, government, and not-for-profit settings. Thea specializes in using Dr. Pearson's archetypal lexicon with other approaches and instruments such as organizational constellations and the MBTI to help her clients unlock the hidden potential and creative possibility within their organization's culture in order to craft a more vibrant work environment. Contact Thea at tspero@verizon.net.