Archetype Theory and Related Publications and Instruments

The primary tools used in CASA interventions, in addition to Myers–Briggs type theory‚ include the following archetypal models created by Carol S. Pearson and her associates:

• A six–archetype model described in The Hero Within: Six Archetypes We Live By, developed particularly for individual‚ leadership‚ and character development in schools and colleges. A good introduction to key ideas.

• A twelve–archetype model for the journey of individuation for individuals and organizations, described in Awakening the Heroes Within: Twelve Archetypes that Help Us Find Ourselves and Transform Our World; Invisible Forces: Harnessing the Power of Archetypes to Improve Your Career and Your Organization; Patricia Adson’s Finding Your Own True North; and Patricia Adson's book on depth coaching (in press).
  
  The Pearson-Marr Archetype Indicator™ (PMAI™) instrument, co-authored by Hugh Marr, is the currently available personal archetype assessment tool.

• A twelve–archetype system for meaning management‚ branding‚ and organizational development‚ described in The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes‚ co–authored by Margaret Mark‚ and Mapping the Organizational Psyche‚ co–authored by John Corlett (CAPT 2003).
  
  Organizational archetype measurement tools include the Organizational and Team Culture Indicator™ instrument. See below for details.

• A five-element leadership and organizational development model‚ illustrated through inspiring stories from the Camelot legends‚ described in Magic At Work: Camelot, Creative Leadership‚ and Everyday Miracles.
  

Purchase Books and Instruments

For easy access to the following books and instruments (also available through most retail and web-based bookstores), visit the Center for Applications of Psychological Type, Inc. (CAPT) website at www.capt.org or click on the book you wish to purchase and go directly to the description on the CAPT website. All works are authored or co-authored by Carol S. Pearson, except as noted.

• Archetypes in Organizational Settings: A Client's Guide to the OTCI™ Professional Report by Carol S. Pearson (CAPT 2003)



• Awakening the Heroes Within: Twelve Archetypes to Help Us Find Ourselves and Transform Our World by Carol S. Pearson (HarperSanFrancisco 1991)



• Depth Coaching: Discovering Archetypes for Empowerment, Growth, and Balance by psychologist and coach Patricia Adson (CAPT 2004)



• The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark and Carol S. Pearson (McGraw-Hill 2001)



• The Hero Within: Six Archetypes We Live By by Carol S. Pearson (HarperSanFrancisco 1986, 1991‚ 1998)



• Finding Your Own True North and Helping Others Find Direction in Life by psychologist and coach Patricia Adson (Type & Archetype Press 1999)



• Invisible Forces II: Harnessing the Power of Archetypes to Improve Your Career and Your Workplace by Carol S. Pearson (Type & Archetype Press 1997)



• Magic at Work: Camelot, Creative Leadership‚ and Everyday Miracles by Carol S. Pearson and Sharon Seivert (Doubleday/Currency 1995).



• Mapping the Organizational Psyche: A Jungian Theory of Organizational Dynamics and Change by John G. Corlett and Carol S. Pearson (CAPT 2003)



• The Organizational and Team Culture Indicator™ (OTCI™) instrument with the OTCI™ Basic Report and booklet by Carol S. Pearson. A tool for creating a personal archetypal assessment of your organization or company. (To evaluate an organization with aggregate results, see the OTCI instrument with the OTCI™ Professional Report (CAPT 2003)



• OTCI™ Manual: A Guide for Interpreting the Organizational and Team Culture Indicator Instrument by Carol S. Pearson (CAPT 2004)



• Pearson-Marr Archetype Indicator™ instrument by Carol S. Pearson and Hugh K. Marr (CAPT 2002)



• PMAI Manual: A Guide to Interpreting the Pearson-Marr Archetype Indicator™ Instrument by Carol S. Pearson and Hugh K. Marr (CAPT 2003)

For information on translations‚ contact HarperSanFrancisco at 415-477-4400.

Organizational and Team Culture Indicator™ Instrument with the OTCI™ Professional Report

The Organizational and Team Culture Indicator (OTCI) instrument for aggregate results is available only to qualified practitioners (how to become qualified). Results from all or a representative sample of your organization are evaluated in a more complex way than the report available to individuals. The OTCI™ Professional Report evaluates archetypal values and strengths through the aggregate assessment of teams and organizations. It also describes guiding archetypes in four orientations and subsystems related to organizational development.

Materials and tools for administering the OTCI instrument include:

• The Organizational and Team Culture Indicator (OTCI™) instrument
• The OTCI™ Professional Report (available only to qualified professionals)
• Archetypes in Organizational Settings: A Client's Guide to the OTCI™ Professional Report.
• OTCI Manual: A Guide to Interpreting the Organizational and Team Culture Indicator Instrument (in press)

For information on large-volume discounts for organizations or research, please contact the publisher. Those conducting research using the OTCI™ instrument should use the most recent versions of these instruments, available only through CAPT.

Center for Applications of Psychological Type 800.777.2278 (toll-free USA only) or 352.375.0160.

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