The Pearson Archetypal System

What is it that makes Mother Teresa so inspiring or Michael Jordan so motivating? Why is the Harley-Davidson brand so compelling or Apple as a company so game-changingly innovative?

Such iconic individuals, brands, and organizations command our attention because they carry the mythic power of an archetype—and so can you, your brand, or your organization.

Mythic stories are like bridges that connect people and organizations with the best, most authentic, and most distinctive parts of themselves. Through understanding the archetypal stories that shape values, character, culture, and capacity

• individuals can build their lives around a purpose that's true to who they
  are, draws others to them, and clarifies values and priorities;
• organizations can create more engaging brands and align managerial direction
  in ways that attract customers, bring out the best in employees, and clarify
  purpose and strategic direction for greater efficiency and effectiveness 

This website provides an overview of Dr. Carol S. Pearson's system of archetypal tools, concepts, and strategies—a system that builds on the work of Carl Jung, Joseph Campbell, and others. Dr. Pearson's instruments, books, and services—and those of her associates—help users to discover the stories they’re most moved to live out, and to employ that understanding to align what's truly meaningful and motivating to them with how they show up in the larger world. In this way, they can gain the archetypal advantage characteristic of the world's most inspiring people, brands, and companies.